The “Future-Heritage” Business Model: How Elsa Ritter is Applying Circular Economy to Design
Elsa Ritter, founder of Boston-based CopperBirch Concepts, has pioneered what she calls the “future-heritage” business model—a revolutionary framework that applies circular economy principles to both designs and client relationships, fundamentally challenging the linear approach that has dominated the design industry for generations. “The traditional design business model is fundamentally linear: design, build, sell, repeat,” Ritter […]