Brazilian businessman Haroldo Jacobovicz has built his career by identifying opportunities in technology and information systems. After completing his education at Military College and earning a civil engineering degree from the Federal University of Paraná in the 1980s, he chose a different path from construction work.

The son of civil engineers—his father Alfredo was a professor, while his mother Sarita was among Paraná’s first female engineers—Haroldo Jacobovicz was drawn to emerging technologies rather than following his parents’ exact career steps. As an avid reader of newspapers and magazines, he developed an eye for spotting potential in undeveloped markets.

His entrepreneurial journey began before graduation when he and three friends launched Microsystem, a company aimed at automating inventory control for retail businesses. Though the venture closed after two years because the market wasn’t ready for computerization, this experience provided valuable lessons about timing and market readiness.

Following this early attempt, Haroldo Jacobovicz joined Esso (now Exxon Mobil), where he advanced from reserve salesman to market analyst to handling commercial tactics at the Brazilian headquarters in Rio de Janeiro. His work there centered on computer-processed data analysis.

When economic pressures from the Cruzado Plan affected the fuel industry, coupled with being distant from family, Jacobovicz returned to Paraná to work as an advisor to the Technical Director at the Itaipu Hydroelectric Plant. There, he observed how bureaucracy complicated the adoption of computer technology in public institutions.

After four years in the public sector, Jacobovicz returned to entrepreneurship with a refined vision. He founded Minauro, offering computer rental and maintenance services with an innovative approach: four-year contracts with equipment replacement every 18 months. This model proved successful with public agencies throughout Brazil’s South and Southeast regions.

The business later expanded beyond hardware to include tax, financial, administrative, health, and education management software through the acquisitions of companies like Consult, Perform, and Sisteplan. This growth led to the creation of the e-Governe Group, which continues to provide IT solutions to Brazilian municipalities.

In 2010, Jacobovicz established Horizons Telecom with electrical engineer Renato Guerreiro, the first president of Anatel. The company became prominent in the corporate telecommunications sector before being acquired by an investment group in early 2021.

Following this acquisition, Jacobovicz launched Arlequim Technologies in 2021. This new venture aims to improve computing performance for outdated equipment across corporate, public sector, and retail markets, particularly focusing on gamers. The service enhances older computers to perform like newer models without requiring the purchase of new devices.

Throughout his career, Jacobovicz has maintained a focus on how technology can improve daily operations for businesses and individuals, with his primary goal being to contribute positively to society through practical technological solutions.