Michael Polk, the president of Unilever United States, has been making waves in the marketing world with his groundbreaking
approach to consumer engagement. During his keynote address at the Wharton
Marketing Conference, Polk emphasized the importance of “dislocating
ideas” in transforming established market norms. 

Michael Polk, who also serves as group vice president for Unilever,
manages a wide array of well-known brands including Dove, Axe, and Country
Crock. His strategy focuses on innovation rather than mere invention,
advocating for marketing campaigns that challenge the status quo. For example,
the Dove “Campaign for Real Beauty” redefined beauty standards by promoting
self-esteem and body confidence. 

Under Polk’s leadership, Unilever has streamlined its product lineup, reducing the number of
its brands while still maintaining a diverse portfolio. He believes in
developing a “tri-lingual organization,” one that fluently speaks the languages
of the consumer, customer, and company. Michael Polk’s holistic approach allows Unilever to successfully navigate a rapidly
changing marketplace. 

Polk’s commitment to innovation extends to understanding consumer behavior deeply. He stresses
the need for clear consumer insights and data to drive category growth, not
just to outdo competitors. By focusing on authentic consumer needs, Polk
continues to lead Unilever in setting new marketing benchmarks. See related link for more information. 

More about Polk on https://about.me/michaelpolk