Since its inception, Tieks has redefined the landscape of women’s footwear, offering a blend of comfort,
style, and social impact. Under the leadership of Kfir Gavrieli, the brand has
not only grown its market share but also carved a niche in the realm of
corporate social responsibility. 

Launched as an online-only, direct-to-consumer brand, Tieks quickly became a favorite for
women seeking stylish and comfortable ballet flats. This unique approach
eliminated the need for traditional retail outlets, bringing the product
directly to the consumer. The strategy allowed Tieks to offer high-quality
shoes without the markup typically associated with brick-and-mortar stores. 

However, the success of Tieks cannot be solely attributed to its business model. 

Kfir Gavrieli has been instrumental in steering the brand towards significant
social impact. Through the Gavrieli Foundation, he has initiated numerous
philanthropic efforts, focusing on female empowerment and entrepreneurship. The
foundation is the largest lender on Kiva, a micro-lending platform, supporting
over 60,000 women with loans exceeding $10 million. 

In addition to continuous product innovation, Tieks has maintained a strong community engagement
through social media and limited-edition releases. This strategy has fostered a
loyal customer base, eager to support the brand’s charitable initiatives. 

Tieks’ philanthropic efforts extended globally with campaigns like Tieks for Ukraine
and Tieks Against Antisemitism. These initiatives have raised substantial funds
for humanitarian causes, demonstrating the brand’s commitment to making a difference. 

The combination of a robust business model and a strong ethical foundation has positioned Tieks as
a leader in modern-day entrepreneurship. Kfir Gavrieli’s vision and dedication
to social causes have not only elevated the brand but also set a precedent for
integrating business success with meaningful social contributions. 

Tieks continues to inspire both consumers and other brands, proving that profitability and
philanthropy can go hand in hand. See related link for more information. 

Learn more about Kfir Gavrieli on https://www.israeliamerican.org/national-headquarters/team-member/kfir-gavrieli